Written by: Darius Purse
It’s no secret that the UFC had been struggling with ppv buys in 2017. The two biggest stars in the company, Ronda Rousey and Conor McGregor, were MIA and a lack of marquee matchups led to a lack of anticipation for most UFC events. UFC 214 was the complete opposite and early estimates for the ppv appear to reflect that.
ESPN’s Darren Rovell has estimates of the ppv at 850,000 buys, outperforming initial estimates of 500,000 to 700,000 forecasters predicted. While the number is short of the 1 million mark predicted by Dana White, it is still well above other UFC ppv events this year. The combat sports world has been dominated lately by talk of the upcoming mega-fight between Conor McGregor and Floyd Mayweather. Yet, leading up to UFC 214 the return of Jon Jones and his rematch with Daniel Cormier began to gain traction culminating into much buzz on fight night.
Not only did UFC 214 feature perhaps the best rivalry in MMA, but also two other title fights, a fan friendly fight between Robbie Lawler/Donald Cerrone, and a relevant rankings matchup between Jimi Manuwa and Volkan Oezdemir on the main card. Who knew that putting on multiple big fights with proper build-up would pay dividends? With Jon Jones champion again and a potential fight with Brock Lesnar a possibility, the UFC could have another big ppv in store for the future.