Written by: TC
Since his release from federal prison last May, Gucci Mane has been a busy man. To say that he has been prolific would definitely be an understatement. In less than 12 months, he has already dropped three major projects (Everybody Looking, Return of East Atlanta Santa and Woptober) as well as being featured on one of 2016’s biggest singles, Rae Sremmurd’s “Black Beatles”. Not too content to rest on his laurels, Gucci has released yet another project, Droptopwop.
Whether you like his music or not, one can’t deny Gucci Mane has definitely been a major influence on the currently ubiquitious trap music scene. His debut single “So Icy” back in 2005 along with Young Jeezy was one of the first releases to prominently mention the Atlanta trap culture introducing some of the themes and terminology that has spread throughout the whole nation. Along the way, he’s stuck around to the dread of hip hop purists. If you’re listening to Gucci, you’re not playing it for hi-level lyricism and complicated rhyme patterns. With Gucci, what you hear is what you get. You’re getting swagged out slick talk over a hot beat. And with this latest release, Droptopwop, the pattern continues. This release is produced solely by Metro Boomin with a few assists from Southside, Frank Dukes and TM88. While a lot of folks are probably tiring of Metro’s now industry standard 808s and staggered hi-hats, he has definitely perfected the formulas. The sub bass hits sound imperially crisp, the production has an air-tight quality to it. Everything is in its exact place. As far as Gucci, his subject matter remains the same. Dope, dollars and dimes. If you’re expecting something different after 10 years of Gucci release, I’m not sure what to tell you. What I can tell you is that Gucci sounds more confident and exact in his delivery. No one will ever confuse Gucci for Nas or Andre 3000 but his flows are on point for the most part. Whereas in the past, he was more amateurish and sloppy with his delivery, now he is much more controlled and tight with it. Overall, the material is a bit samey due to the production style and lyrical content but there are some standouts. Offset from Migos comes through with a superb guest feature verse on “Met Gala” which inspires Gucci to drop one of his more memorable verses on the album. Young Dolph and 2 Chainz both deliver on “Both Eyes Closed”. Gucci doesn’t just rely on guest verses, both “Tho” and “Helpless” both exude that classic Gucci swag talk with a twinge of paranoia that marks much of his work.
Droptopwop is here for the existing Gucci fanbase. If you’re someone who hasn’t really enjoyed his past work or is on the fence, this isn’t going to do much to change your mind.